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Generation Z isn’t niche, it’s the mainstream

Generation Z isn’t niche, it’s the mainstream

Last month, news broke that Facebook was killing its standalone Lifestage app after less than a year, and the world collectively shrugged. Not only had most people forgotten it ever existed, but anyone who was familiar with the teen-focused selfie-sharing tool assumed Facebook had dumped it a long time ago due to a general lack of interest.

In a statement, the company said: "We've gotten some helpful feedback from this app that we're using to improve a number of visual and camera features across the Facebook app. Teens continue to make up an important part of the global community on Facebook, and we've learned a lot from Lifestage. We will continue to incorporate these learnings into features in the main Facebook app."

Read more: http://www.itpro.co.uk/strategy/29487/generation-z-isn-t-niche-it-s-the-mainstream

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